April 26th, 2006

How To Handle Some Very Tough Prospect Questions

By Michael Dlouhy

Several people have asked questions recently, and I’d like to answer them here.

Most important, you need to understand that I, personally, do not get asked these kind of questions, because I do not target these kinds of people for my business. I don’t talk to people who don’t believe in network marketing.

It’s crucial to your success that you target market. Target the people who already believe in network marketing. Offer them the Success In 10 Steps ebook. And when someone raises their hand for more information, they will NEVER ask you questions like these.

OK. The reality is, not everyone is going to do that. And they will get some tough questions like

Question #1: “How much money did you make in your business?”

So I do coach people on how to answer questions like this. And your response to this question should always be, “I don’t have a clue. I haven’t finished collecting it all yet.”

See, you never know how much of an ongoing ripple effect you’ll get from what you did yesterday and the day before. How can you know how much money you’re going to make when you sponsor somebody into your business?

Today, you’re making $5 a week. Next month, You’re making $50 a week. And the following month, you’re making $500 a week … all from the business-building efforts of that one person you signed up today.

MLM is a business that will pay you a lot next year, and 5 years from now, and 20 years from now … for work you did today. The person asking you this question does not understand the amazing phenomena of getting paid every week for work you did 10 years ago.

Question #2: You’ve just started in network marketing and the person asks, “If this company you’re promoting is so great, then why aren’t you making any money from it?”

Again, this question comes from a person who does not understand or believe in network marketing. And so here you are, in the impossible position of trying to convince this person.

Building any business takes some time to build a network of customers buying your products. Someone says, “Well, a couple years ago, this guy online sold $1 million of a product the first day he offered it.”

And that’s true. But what you lose sight of is that his “opening day” was in the planning stages for many months, as he lined up dozens and dozens of internet marketers - each of whom had a list of thousands of subscribers - to promote his product.

If you trace that “$1 Million Day” to its origin, it goes back many years, to when all these component lists were being built.

Is it possible to make a profit immediately, from your first day? Sure. But you get the greatest network marketing rewards by training others to move your products … a result which will show up big in future paychecks.

Question #3: “Someone likes my company, but would rather join under a Heavy Hitter who knows what they’re doing. How should I respond?”

The problem with joining under a Heavy Hitter is, most of them don’t have time to talk to you. They don’t have time to help you build your business. Many of them - you’d be astonished to learn just how many - were actually GIVEN most of their organization by the company, to “prove” how big a person can build. And many Heavy Hitters are hard-core salespersons. They do stuff you & I could never do in our wildest dreams (and still sleep at night!).

Heavy Hitters are not into hand-holding. When you sign up with them, they expect you to get to work and build. If you don’t, no problem, there are a hundred others waiting in line behind you to join with a Heavy Hitter.

If you need any kind of coaching, mentoring, or training, most Heavy Hitters will never do that. They consider you “dead wood.” You’re in their way, and you need to be swept aside, in favor of someone who already knows what to do.

As we coach people to be successful, we focus on how you need to build a relationship with people. You can’t ask them to join your business before you have a real relationship with them. It will not work. And if you’re getting Question #3, then you are talking to people with whom you have NOT built a relationship.

If you’re not building a relationship with them, you got no chance. A friend would never choose some “Heavy Hitter” over you. If you’re having that problem, you need to learn the “Colors” technology and focus on making a friend first. That strategy works long-term, it’s easily taught, and it’s something anyone can do.

When you target the market and then talk to people who raise their hand, you will not get these kinds of questions.

Question #4: “I don’t have much money to drive around town looking for prospects. How can I conentrate my efforts to expose people to my MLM Business?”

The problem here is, your upline has got you driving around, trying to pounce on people and slam them into your business.

Network marketing is a relationship business. You should be target-marketing online. It doesn’t cost any gasoline money to do that. You need to

1. Target your ideal market.
2. Get the right people to raise their hand.
3. Build a relationship with them.
4. And when the timing is right for them to be in business, they will call you.

THIS is how success works. You cannot slam people into your MLM business and have any hope of long-term success. Period.

The best way to target market is to use the pro version of the Mentoring For Free system that we have devised. Many individuals are using this system to successfully build their own network marketing business.

If YOU have a question, just click here and I’ll be happy to answer it!

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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Posted in Getting & handling MLM leads, MLM Prospect relationships, MLM Compensation plans, Marketing your MLM business, MLM Sponsoring system, MLM Company leadership, MLM Business Models | No Comments
April 24th, 2006

Network Marketing: How To Get And Keep Your People

By Michael Dlouhy

OK. I’m not Tom Cruise. But I’m not Elmer Fudd, either …

I was 16 years old, a few years before I ever heard of network marketing. I was working in my dad’s auto repair shop. A strikingly beautiful woman, mid-to-late 30s, walked in.

She took my breath away. Curious, I looked into the lot to see what kind of car she drove.

’64 Ford Galaxy. Two-door. Turquoise.

And that wasn’t all.

INSIDE the car was someone who looked a lot like her, only younger.

I Was Hypnotized. I Had To Get Closer.

I did.

We talked for 15 minutes.

I came back into the shop, went in the office, shut the door, leaned against the wall, closed my eyes.

I pictured the day Linda & I would get married.
 
That was 37 years ago. She’s still the love of my life. (Plus, I have the hottest mother-in-law you could EVER imagine!)

I knew it the instant I saw them.

What would you be willing to do to create that kind of impression on YOUR prospects?

The Dark Side of MLM

People figure they have a great company, great products, excellent marketing plan, good skills, proven track record, and on and on … so success in this business should be like rolling off a log.

And then they get crushed UNDER the log!

Some facets of this business are so obvious, you may take them for granted … and never actually DO them.

For instance.

Your prospects MUST have a very powerful reason to choose YOU over all their other 650 home business options.

You definitely want to build a relationship with them.

And you also want to make an impression on them that they will NEVER forget!

I don’t know your business. I don’t know what advantage YOU offer that puts you head and shoulders above your competition.

I only know that if you can’t offer that kind of advantage, You are ROADKILL!! You got NO chance.

So to help give you some ideas, I’ll tell you the advantage we offer our prospects that elevates us above all the competition:

“I’ll provide a lead generation system that brings ONLY the most qualified people into your group, no matter what company you are building. Then I’ll train your prospects FREE, 5 nights a week - without mentioning any product or company - to build relationships and become Top MLM Sponsors who will build YOU a lifetime residual income!”

… or the short version:

“I will personally help you get, mentor, and keep your people – for FREE, 5 nights a week!”

You are certainly welcome to become part of our group and use this advantage as your own.

But in any event, you MUST be able to put YOUR focused advantage into a few words to create a lasting impression and elevate you above all your network marketing competition.

It makes a big difference!

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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April 22nd, 2006

Network Marketing: Figures Don’t Lie, But Liars Do Figure

By Michael Dlouhy

Advertising copywriters and salespeople are trained to give specific numbers. in order to increase credibility. And that’s great, if those numbers have any basis in reality. In network marketing, they often don’t.

For example:

Companies say, “We keep 93% of Our people!”

They lie.

Truth: There was an MLM phone company a few years back that had to publicize their retention rate, because they were publicly traded. They’re out of business now, so we’ll go ahead and mention their name - Excel.

Take a guess. Out of every 100 people Excel signed up, how many were still in the business a year later?

50%? HAH!

25%? As they say in the Hertz commercial, “Not exactly!”

10%? You’re getting warm …

Excel’s public record showed 6% to 7% retention. That’s not 67% … it’s 6 to 7% retention!

So you build your network marketing business for a year:

Yippee! You’re almost rich.

Well, not exactly. Why? Because what you have left is 6 to 7 people out of 100 (!) still building the MLM.

Ooops … wait … that’s not all you’ve got. You also have:

Whatever you do in network marketing must be duplicatable for the masses. Six to 7% retention is not smart business.

Results like this make it obvious why we coach people to first find a “5-Pillar” company, and then to build relationships with prospects.

Bad Business

It is bad business to recruit someone into an unstable company.

It is bad business to recruit someone before you have built a relationship with them.

When you recruit a person who is your friend into a “5 Pillar” company, the two of you have a commitment to each other and a strong chance for success.

When you try a business relationship without that personal, mutual commitment, or with an unstable company, your chances of failure skyrocket.

It is the truth.

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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April 19th, 2006

Mastering The #1 Most Important Network Marketing Skill

By Michael Dlouhy

”Why do some people succeed in network marketing, while others never do?”

If I’ve heard this question once, I’ve heard it a thousand times.

And the answer that keeps coming up over and over again is, successful people made the effort to understand what really makes people tick … what motivates them … why they make the choices they make.

That is what first led me into the personality studies.

400 years before Jesus Christ, the Greek physician and philosopher Hippocrates wrote about the four basic personality types.

In 1921, Dr. Carl Jung wrote the most detailed book ever on this subject. He called the 4 personality types Feeler, Sensor, Thinker, and Intuitive.

Florence Littauer later named them Phlegmatic, Sanguine, Melancholy, and Choleric.

Years later, Jerry Clark made it easy - he tagged the personality types by color: Red, Blue, Green, Yellow

Many experts have written books and recorded audiotapes on the subject, including:

Michael O’Connor
Kathryn Briggs
Dr. Tony Alessandra
Jim Cathcart
Tim Lahaye
Dr. Bernice McCarthy
Jerry Clark

My personal thanks to all who have contributed to the personality-type knowledge base. Their research & conclusions are the basis for our mentor training.

Color To Success

I know of no other subject that when used correctly can have such a positive impact on your life and your business.

This stuff works. Best of all, it works fast.

People fall asleep when you say “phlegmatic, sanguine, melancholy and choleric”. But they understand Red, Blue, Green & Yellow. And you can easily learn to color your way to the top.

A Concept That Changed My Life

I can’t even begin to tell you how different my life is since learning how to spot and work with each of these Color personalities. “Color To Success” is the most popular, most life-changing training we do.

Maybe the biggest change is this: to spot these personalities, you must LISTEN to people! And wonderful things seem to happen when you actually listen.

Everyone is a blend of all these Colors. Personally, I’m 40% Blue, 30% Green, 20% Red, & 10% Yellow. But I’ve learned to be a chameleon to deal with people.

The Key To Success With 70% of Your Prospects

Used to be when I came across a Green (and they are 35% of the population!), I saw someone who took forever to make a decision. They’d analyze it to death.

They drove me crazy. So I’d blow them off. I wouldn’t even return their phone calls.

But look at this … I was losing 35% of my prospects! And when a Green joins, they never quit. They’re not like the Blues. You can put a Blue in the business tonight, but they’ll never do anything. They’ll never even activate their business. They’ll just join, because they thought it would be fun.

But the Blues will put you in contact with a lot of good people.

So the biggest secret for me was learning that network marketing is not a sales business. It’s a teaching & mentoring business. No wonder the Yellows & the Greens are so good at MLM. AND combined, they make up 70% of the population!

I’ve discovered that it’s critical to let the Yellows & the Greens know that their network marketing struggles are not their fault. The cards have been stacked against them. The Reds have been telling everybody the whole time that it’s a sales business. Sell, sell, sell.

But MLM success has NOTHING to do with selling. It has EVERYTHING to do with teaching, training, coaching, and mentoring people.

You Can Use This Training To Automatically Bond With Anyone!

This technology will connect you with the deepest desires and needs and fears of the people you set out to bond with. It won’t be long before you actually know these people better than they know themselves.

The sad fact is that most people are too self-absorbed to ever actually use this training. It is worth an absolute FORTUNE to those who do.

When you listen to people and truly understand their personality, you have the ability to help inspire them to greatness. The rewards for you are way more than just financial.

On the other hand, if all that matters to you is YOU, you really don’t have a prayer in network marketing.

For us and for many others, learning the personality color secrets has been a life-changer.

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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