Do You Make This Deadly Mistake in Network Marketing?

One of the most often-heard catch-phrases these days - both in and out of network marketing - is “multiple streams of income.” There’s a sound business principle behind this idea. However, in execution, it seems most people & companies mess it up … and many actually turn it into “multiple streams of outgo.”

How do they go wrong?

First, you must recognize how people think … in fact, how YOU think!

We all know from personal experience that QUALITY has a sharp, very focused message. When you have that focus, you attract exactly the customers & network marketing associates you want.

Your specialization excites them, because they want to associate with experts - people who are really, really good at what they do. Your clear, undiluted focus tells your MLM prospects where they’re going. It inspires dedication and creates a belief in their minds that you’ll be a big success. It makes them want to ride along with you, to the top.

What Your Prospects Believe

• “The specialist knows more.”
• “The better-quality product will win.”
• “High price means high quality.”
• “Low price means low quality.”

So the easiest way to a quality perception in your prospect’s mind is: “You can’t have high quality AND low price. It’s one or the other.”

It’s true most of the time. And it’s certainly what your MLM prospects believe. So the lesson is, “Focus on high quality.” You can’t go wrong.

On the other hand …

Leaders lead. But you can’t lead in 5 different directions, and everybody knows that.

When you’re splattered all over the universe, a mile wide and an inch deep, you are practically invisible. You have no impact. No one remembers you or your brand. Not customers, not prospects, not associates, not the media.

And if they do recognize you, then common sense tells them you’re not quality, because you’re trying to be all things to all people.

That is NOT how quality operates, and we all know this.

A strong, tight focus gives you power over all those “multiple streams of income” guys.

How One Famous Company Drove Their Customers Away

Some years ago, Coca Cola sent this letter to restaurant owners across the U.S.:

“Has PepsiCo opened a restaurant near you yet? Wait 4 hours. Every 4 hours PepsiCo adds another unit to their restaurant empire. Another unit that competes with your business and feeds your customers.”

In addition to selling colas, PepsiCo owned Pizza Hut, Taco Bell, & Kentucky Fried Chicken.

Personally, if I owned a restaurant, the thought would never leave my mind that by stocking Pepsi, I’m subsidizing my competitors. So I would NEVER stock Pepsi.

The more streams of income you promote, the more chance you’re competing with your own people. You see it every single day online.

Why risk alienating your people like this? When you focus, there is no such risk.

Your Network Marketing Prospects Have a Ton of Choices

How do they compare and evaluate?

It’s tough. They talk about quality. But usually, they can’t tell which is better. MLM opportunities, products, & testimonials look and sound similar.

So quality differences are hard to measure. But perception differences are real & measurable. If prospects perceive that you know exactly what you are doing, exactly where you are going, and that you care about their success, then you will get more than your share of people to work with.

Good people want to work with good people for a good company.

The finer your focus, the more power YOU will develop, because you will be perceived as … and will become … an expert. The cream of the crop.

Diversification

If you want to diversify, do it outside network marketing. Buy rental properties, or write books, or get a cooking show on TV. You will never regret keeping your network marketing brand crisp, clear, and focused.

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Michael & Linda Dlouhy
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