June 16th, 2006

Your #1 Network Marketing Tool

By Michael Dlouhy

Ninety-two percent of the world’s population is sales resistant. They don’t like to be sold. They don’t like to sell.

How about YOU? Do YOU like to be sold? You walk into the shoe store and some sales clerk comes up, trying to sell you, shove you, get you to buy some shoe that’s on sale.

No, No, NO!!! You Want To Buy What YOU Want!

The size, the color, the style … it has to be what YOU want.

When you go to buy an automobile, the first thing they want to know is, “How much can you afford?” That’s all they want to ask, “What can you afford?” And you’re thinking, “Get away from me. I buy what I want to buy. Leave me alone!”

People are sales resistant. If you fight that, if you try to sell them, you will ALWAYS struggle in network marketing. You have to learn to listen. Again, 92% of the world’s population is sales resistant. That is an overwhelming number, if you’re out there trying to sell them!

You have spent your entire life recommending and promoting things to people. Books, movies, restaurants, websites, recipes, stores, schools, parks, experts, … The list goes on and on. Now all of a sudden in network marketing, some idiot tells you to make a list of your friends and family, call them up, let’s beat ‘em up and SELL them!

This upline guru leader wants to turn you into that pushy, aggressive salesperson that nobody likes. can you see why it doesn’t work?

Let’s Try It The OTHER Way - Listening!

When you listen, you will quickly learn the Color personality of your prospect. This allows you to build know, like, & trust, and you can consistently build your business, day by day by day.

And as you teach your people to listen for the Color personality of their prospects, all of a sudden THEY aren’t in that sales mode. Instead, they’re in the mode of trying to figure out, “What can I do to help this person?”

As you find out what Color they are, you find out their personality, and their hot buttons.

Why is that so important? Because not everyone wears the same size shoe. When you actually listen and spot which of the 4 personality types they are, you have the ability to communicate directly with that person on the basis of THEIR wants and needs. That makes all the difference in the world.

The Alternative?

So many network marketing companies and gurus today send prospects to a splash page with a bunch of blinking, spinning lights and flashy this and that, smiley faces and all that stuff.

But here’s the problem. The Yellow and the Green personalities make up 70% of the population. And if you send Yellows & Greens to a website with blinking lights and spinning this and that, and something bouncing across the page … or talking about money, money, money, money, money, money … 70% of your prospects are gone. They will stay there for 2 or 3 seconds, maybe 5 seconds, and then they are gone.

Why? Because it looks hokey to them. You are trying sell them, you are trying to slam them, jam them, convince them that you can build something and make $10,000 a minute in 3 days.

See? Not everybody wears same size shoe. You have to have presentations tailored to each one of the Colors.

A Different Email For Each Personality

Wow, what a concept, what a concept! When you send your prospects an email, you better be sending them an email that hits their hot buttons. With my team, we have spent a lot of time on this. We wrote a Yellow, a Blue, a Green, and a Red email.

And I highly recommend when you write these emails for your team, for your company, for your opportunity, write your Green email first. Why? Because Greens want ALL the data, every last bit of it. The other Colors don’t.

So now you can just take away from the Green email to do the others. The Blue … if you send a Green email to a Blue, and they see 4 pages of stuff … they are GONE! They would want nothing to be do with it. Why? Because your Blue will think, “My gosh, I gotta know all this stuff? No way! I’m outta here!”

But the Green wants that information. They want all the data.

And you don’t sell a Green. You don’t come after the Green and sell them, push them, call them back again and again and shove them and push them. You let them make up their own mind at their own speed. Greens will sell themselves.

Like Yellows & Blues, the way you move a Green is by listening to them. If you sell them or attempt to sell them, try to close them, you will lose every time. They will block your phone number. They will absolutely not want any thing to do with you. End of story.

The key to success in this business is to listen to your people. They will love you for it … and you’ll have a lot more of them!

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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Posted in Getting & handling MLM leads, MLM Prospect relationships, Marketing your MLM business, MLM Sponsoring system, Self-improvement | No Comments
June 13th, 2006

Greed And Ego Are The Kiss of Death In Network Marketing

By Michael Dlouhy

Every time we have ever seen a company or downline explode and go away, it does so because of the same 2 reasons: GREED and EGO.

True leaders are the Mentors with the servant’s heart. It’s never about the money. No Money Focus = No Greed. Build people and people will build the business.

People are people. They are not a number. They have goals, dreams & desires. Network marketing is not a sales business. Network marketing is a teaching & mentoring business. So the track record & attitude of leadership is critical.

When you’ve joined a business and someone calls you, telling you to make a list of your friends & family, I can promise you that they do not have a system. “Friends & family” is what has been puked downline for the last 50 years, and that is the reason for such high failure rates in MLM.

It’s Really All About Target Marketing

You’ve got to find people who will raise their hand, looking for you and/or your product, your service, your opportunity.

Too often, somebody calls you up, pitching you. They don’t even know who you are. They don’t care who you are. They don’t care anything about you.

I’ve heard certain network marketing leaders say, “It’s a relationship business.” And many of these people have never built a relationship with anybody. Nobody on their team would want to go on a one-month cruise with them.

Some “Leaders” Don’t Even Want To Be Around Their People At Convention!

Why? It’s all about the greed & the ego. The fancy watch, fancy jewelry, fancy suit, exotic cars, being the superstar, all that stuff.

Do they ever help the person who’s been squashed by life? Do they ever pay for the next guy going through the toll gate? Do they ever just freely give their time to mentor others, expecting nothing in return? Do they ever use their income to buy good tools for those in their group who are obviously trying to build?

No, they don’t.

Instead, it’s always about greed & ego, me, me, me. It’s never about the other person.

You truly have to care about people. And then you won’t have the greed and the ego. And THAT is the kind of person who can build huge in network marketing, because you will attract people just like you!

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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June 5th, 2006

Your Best Network Marketing Model

By Michael Dlouhy

A key to success in ANY business is to have a successful model to follow. Your network marketing model should be someone who is doing it NOW. This may be the most overlooked problem in network marketing today.

Let me ask you a question. Linda and I have our wedding anniversary coming up on July 24th, 35 years of marriage. Now … if I wanted marriage counseling, would I go talk to somebody who’s never been married?

Would I go talk to somebody who’s had 5 years of college and 4 degrees saying that they are a marriage counselor?

Would I talk to somebody who’s been married 5 times and divorced and has kids from every marriage?

Or will I go talk with somebody who’s been married for 40, 45 years, and has raised a couple of healthy, happy, successful children?

Who Would YOU Talk To?

Think about it. It’s the same thing with any trainer or mentor in network marketing. Are they building it successfully NOW?

Why should they be doing it now? Because if they built it 10 years ago, or even 5 years ago, the world was totally different. The internet has changed everything.

And the other thing that here that is rampant right now is, those who can’t do it today … teach people how to do it!

A lot of these MLM “trainers” out there built it 5 years, 10 years, 15 years ago. What they did 5, 10, 15 years ago does not work today. You have to be in the trenches. You have to be out there building it today to know what works today, plain and simple.

And you must have a duplicatable system to be able to prove it, too. Go to Google & search “MLM”. You’ll see these ads that say you can put 20-30 new people a week in your business. One ad I’ve seen says you can add 500 new distributors a month! And I get calls all the time, and they say, “Hey, how would you like to add 10-15 new people in your business this week?”

This Is All The Biggest BS You Will Ever Hear!

When I get those calls, I say, “Great, love to be able to do that. Show me the people. Put me on the phone with the 10 or 15 people that you added to your business this week.”

Of course, they can’t do it. Maybe it’s a little early in the week

“How about the people last week, you added about 10-15 last week right? Put me on the phone with them.”

All they can say is, “Ah … ah … ah …”

“OK. I know you’re little concerned here, a little bit upset, a bit confused. Just put me on the phone with 10 or 15 people who joined you all of last month. I am waiting. Go ahead. Start calling one and then we can dial the next, just kind of daisy chain them together. I would really like to visit with them.”

And they’re still “Ah … ah … ah … ah,” because they are not doing it. It’s a lie. They are not doing it. Those Google ads are a lie. Their websites are a lie.

A Model That Works!

Now … when somebody calls me about our Mentoring For Free lead generation system, and they ask, “Well, are these people joining? Is this thing duplicatable?”, I say, “Yeah. Absolutely. How many people do you want to talk to? Ten, 20, 50? How many do you want to talk to?”

They won’t sign up 20 or 30 or 500 people a week. But they sure can get 3 to 5 new paying reps, on autoship, every week. We do that every week. And if you have a “5 Pillars” company, good compensation plan and so forth, 3 to 5 new paying reps a week will build you a big income in a hurry … ESPECIALLY if you train them to do the same thing!

When someone asks ME that question, I can 3-way them immediately to people who are using our Mentoring For Free system, and now they’re  sponsoring, recruiting, and building their business.

Yes, you MUST have a duplicatable system - and it’s got to be done by people who are doing it TODAY!

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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