July 28th, 2006

What To Say To The Product-Driven Prospect

By Michael Dlouhy

If you’ve been in network marketing very long, you’ve run into plenty of prospects who are totally focused on ONLY joining a company where they can sell a product they love.

I tell them, “Look. We have 30 products. You don’t have to use them all. You don’t even have to like them all. Matter of fact, we have a Woman’s Formula that helps balance out the hormones. Guess what? I don’t use the product. I don’t use that one. My wife does. She loves it. We’ve got hundreds of women who buy that product. They love it. I don’t have to use it.”

And That Makes Them Realize How Stupid It Is …

… that they have to love the product. Right there. And if it’s a woman … guess what? Our company has a Men’s Formula! It’s for the prostate.

And last time you checked, you didn’t have a prostate, because you’re a girl. But guess what? I’ve got a lot of guys that buy that product.

Another one I’ll talk about is our product that helps balance blood-sugar. I ask them, “Do you know anyone who has hypoglycemia, diabetes, low blood sugar, a sugar problem?”

“Yeah.”

“Great. Do you think that person would like to know about a product that’s all-natural, it’s been proven to help re-build the pancreas, and will help them to use less insulin, and maybe even get them off of insulin?”

“Oh, yeah!”

You Don’t Have To Have Diabetes To Sell the Product, Do You?

Make it so ridiculous, they get it. I’m telling you, this is magic. People will come to you and they’re totally focused on finding a product that THEY love.

But that is NOT the way to build a long-term, successful, profitable business. When I hear that, I’ll tell them, “Well, then, go get diabetes. Go get diabetes, and this stuff will help you fix it. OK?

And of course, they laugh. It’s a ridiculous solution. But it makes them realize that the attitude that they MUST love the product is also ridiculous.

To get them into your company, tell them why YOU joined. Why did you join this company, this team, this sponsor.

I did a call the other day with a lady who is married to a heart surgeon. If I told you what they have to pay in insurance for him to stay in that business, it would blow your mind. Basically, he’s working for the insurance company.

So they need another income. They have to get something going. The first thing she said was, “Well, I’ll have to try the products first to see if I like them.”

And I went right into the Women’s Formula. I went right into diabetes. And I asked her,

“Do you have diabetes?”

She said, “No.”

I told her, “Well, you don’t have to go and get diabetes to sell a bunch of this product.”

And she got it. She joined on the spot. She figured she’d just try the product but instead, she got the idea. Now she’s in the business.

Do I ask people to join? Do I push them? Do I twist their arm? Do I say, “Get in now and you’ll be rich by Tuesday?”

No. I present the case for my company & our team. The prospect makes their own decision. Mostly, they ASK if they can join. It comes from THEM. How could anything be more powerful?

Sometimes you just have to make them beg.
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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Posted in Getting & handling MLM leads, MLM Prospect relationships, Marketing your MLM business, MLM Sponsoring system, MLM Products | No Comments
July 18th, 2006

How To Get Your Network Marketing Prospects On Autoship

By Michael Dlouhy

Key: How Your Company Business Model Drives The Behavior In The Field 

A huge percentage of successful businesses, both online & offline, offer “autoship.” Autoship - also known as “til forbid” - means your company automatically ships product every month on a credit card order, until they are told to stop.

I never talk to a prospect about our company compensation plan without telling them that they need to be on autoship. I start by telling them how Linda & I won the Diamond trip to Italy last year. A week before we left, our company President called me up and said, “Michael, I’ve got to ask you a question.”

I said, “Sure. What is that?”

He said, “Last Thursday, we noticed in your group that you had a 94% autoship.”

I chuckled and said. “Huh? It should be 100%!”

And he laughed and I laughed. I know that’s extremely high. And he wanted to know, “Well, how do you do that?”

I told him, “Because we explain it.”

Here Is What I Say To My Prospects

It’s designed for my company situation, but you can model it for your company. Just think about these points, and how you can relate them to YOUR business.

Here is what I tell my prospects:

If you’re going to join me in my business, you’re going to want to be on autoship for 4 good reasons. Let me explain that to you.

The first reason you want to be on autoship is, you can now write that autoship amount off your taxes as overhead, just like your advertising budget, because you’re going to use those products to give away as samples to somebody. That is an advertising expense. So you can write that off and get free product from the company.

Reason number 2: you do want to get free product from our company. We have X number of products, and if you’re only using 3 or 4 of them, you might never ever experience our Super Duper Energy Formula. Last month, they gave that away to everyone on a $100 autoship. This month they gave away their weight-loss product.

Now, you might not need to lose weight, but maybe your sister does. If you had a free product, you’d probably give it to your sister.

Reason number 3: you’re going to want to qualify for a free $2000 monthly car bonus. The only qualification for you to get the car bonus is to be on autoship.

When you join as an Instant PooBah, for $189, $29 of that is your kit and your 6 websites. There is no monthly hosting fee for your websites. You get $160 in product, and they pay an $80 fast-start bonus. And in 9 months, you qualify for the car bonus. In 9 months, they add up the autoship volume on your 3rd level, which is your widest level, and if you have a total for the calendar month of at least $2500, they pay you a 10% 3rd level bonus … starting at $250, and it caps out at $2000 a month for your car bonus. So if you had $20,000 autoship volume on your 3rd level, you’d get $2000 a month for your car bonus.

The only bad part of the car bonus is, you don’t have to buy a car. You can use that money for anything you want. Pay off your mortgage, pay your rent, your power bill, buy gasoline, pay for insurance, take a trip to the Bahamas. It’s YOUR money.

Linda & I use that money to invest in real estate. I have one guy buying a boat, another buying an airplane. The point is, it’s YOUR money. Do what you want to do with it. A lot of companies would force you to buy a certain make & model of car with your car bonus. With us, you can use it however you want.

So reason #1 is to write the product off your taxes as advertising, so you’ve got free product. Reason #2 is to get our free extra product every month. Reason #3 is to qualify for the free $2000 monthly car bonus, and … …

Reason #4: If you join as an Instant Grand Space Commander, that’s $499. You get $600 worth of product, and the $29 kit. You get the same websites, no monthly fees. And the company pays up to a $200 fast start bonus on that. So when you sponsor new Instant Grand Space Commanders, you have the potential to make $200 from every one of those sign-ups.

If you come in as an Instant Poobah at $189, you can get up to an $80 fast start bonus.

Now … there’s also a $29 level, if you just want to be an associate. You don’t get any product.

The main thing is, the autoship is the same for both the Instant Grand Space Commander & Instant Poobah. So if you come in at $499, you can leverage and earn a $200 fast-start on your recruits, and if you want to build income, that gives you your best value.

I Never Push Them One Way Or Another

I give them that information and let them make up their mind. And most come in as Instant Grand Space Commander.

Now here’s the point. If a person almost understands what I just said about the business, and about how they can write it off their taxes and everything, is there any reason they wouldn’t be on autoship?

There’s only one time a guy told me, No, he couldn’t afford it. And I asked him what he did for a living. He said he worked for Home Depot. So I told him that when he goes in to work on Monday, change his withholding from 1 dependent to 9 dependents. The government will never challenge it or check it. They’ll take $50 to $70 a week less out of your check.

And you’ll get $200-$300 a month more money in your pocket that you can build your business with. At the end of the year, when you file your taxes, all you have to do is claim your home-based business, and you can write off all the money your’re spending on your business because of that. (I’m not a tax consultant, and you need to talk with your tax consultant to verify this.)

If you explain that, you’ll get 90% or more on autoship. Why would they not be on autoship if they understand how this works?

Now here’s the point. Maybe you build a group of 1000 reps. But if you only have 100 of them on autoship, what good did you do? So you’d better build from the top down, having your front-line leaders on autoship.

Make sense?

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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Posted in MLM Prospect relationships, MLM Compensation plans, Marketing your MLM business, MLM Sponsoring system, MLM Company leadership, MLM Business Models, MLM Company Policies & Procedures | No Comments
July 11th, 2006

Two Little Words That Scream, “Network Marketing Scam!”

By Michael Dlouhy

Word #1: probably the biggest scam ever run on people in MLM network marketing is the powerline.

The worst thing you can ever do building your business is to create fear of loss. It’s the worst way to build your business. Oh, yes, it definitely works … to get people in. But you have a totally false business, because you’ve got a bunch of people, and none of them ever does anything.

Word #2: Many companies that do a powerline - or even a binary or a matrix - focus their promotion talk on spillover. Now, I have met people who have gotten spillover, definitely. BUT - none of the people that were spilled over on them ever did anything! Why?

Because the promise of “spillover” creates a welfare mentality. What happens when you tell people, “Oh, get in NOW, and you are going to get spillover!”

They’re afraid of losing something for nothing. So they do get in now … and then they sit and wait for all that spillover to make them rich.

Isn’t That A Wonderful Business Plan?

It’s like joining a binary because you can get a position that already has $1 million volume in the strong leg. The reality is, you don’t make a dime, unless you build the weak leg, But people get so worked up about losing that “$1 million position”, they join … and never do anything, and never earn any income.

So never forget those words, powerline & spillover. Anytime you see them, their purpose is to promote the welfare mentality. Something for nothing, something for nothing, something for nothing.

The fact is, you are in network marketing. Network marketing is a business that takes work. It’s net-work marketing, ok? it’s not net-free marketing. It’s not net-spillover marketing. It’s not net-zero marketing, it takes work. Anything you do that promotes the “something for nothing” mindset will not work. End of story.

But you will draw in a bunch of couch potatoes who are convinced that you are going to build it for them. Matter of fact, you can even give them your bank account number, and you’ll just pass the money directly to their account. They don’t have to leave the couch. They can stay on the couch, drink their beer and watch a football game. No problem.

Use Those Two Words As A Tip

Whatever company or whatever distributor is saying them to you, that is not the company or the person you want to depend on long-term. They will not be successful. Keep on looking. There are lots of good companies & MLMers out there. Keep looking, and you’ll find the right mentor.

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

 

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July 4th, 2006

The #1 Network Marketing Mistake: Trying To Sell

By Michael Dlouhy

The people who tell you that to be successful in MLM, you’ve got to become a salesperson are … the salespeople! If you haven’t noticed, they are very arrogant. They believe that what they do is the ONLY correct way to do the business, and anyone who doesn’t do it THEIR way is a loser.

Don’t fall for it.

Trying To Sell Absolutely Does Not Work!

Ninety-two per-cent of the world’s population – like you and me – is sales resistant. They don’t like to sell. They don’t like to be sold. You go into a store, looking for a shirt or a pair of shoes, the sales clerk comes up, what do you say?

“I’m just looking.”

People do not want to be sold. And then you get into network marketing and some upline superstar space commander guru leader tells you, “OK. Start by making a list of your friends & family.” And the plan is to turn YOU into that pushy, aggressive salesperson that nobody likes.

Selling does not work in this business. Even if you’re one of the 8% of the population who can do it, you’ll never be able to duplicate, because 92% of the people who join you simply will not sell.

I go on websites and see brand new companies TODAY, and their “training” is, “Make a list of your friends & family.” That’s what the industry did 50 years ago. Today is a new day.

You can’t be successful trying to sell. Instead …

… You Have To Really Target Your Market

Find prospects who have raised their hand, and build relationships with those people. People buy from people they know, like, & trust. You have to build that relationship.

Building relationships with people is easy and fun, when you have a system that works. For more information on our magical relationship-building system and FREE training to boom your network marketing business and your income, go to Color To Success.

We Appreciate You
Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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