October 12th, 2006

“Prelaunch! Ground Floor Opportunity!”

By Michael Dlouhy

Some people seem to be forever joining the next ground floor opportunity. And the next and the next and the next … alluvasudden, somebody who made some money sometime a long time ago … this one is so good, they came out of retirement for it!

The Blue personality type is especially susceptible to this. (I know – I’m a Blue!) You’re looking for excitement, and what could be more exciting than something new? So you just jump, jump, jump, and you’re never in one place long enough to ever build anything.

Unless you own the Fountain of Youth, you’re going to get older, just like the rest of us. The worst words to hear in network marketing are: “ground floor opportunity”. Over 90% of the companies that get started, don’t make it 2 years. And most of the rest are gone after 5 years.

Your chances aren’t much worse playing the lottery.

It’s important to choose a company that has proven it will be around long-term. Pre-launch deals don’t qualify. Only a very small percentage of them will last even 2 years.

Your benchmark should be at least 2 years. It takes that long to knock the cobwebs out of it. It takes 2 years to get their ducks in a row, to get their campaigns together, to get everything approved in different countries, to get warehouses built, and all that stuff.

They’ve already survived a lot of the normal growing pains. They have much better long-term prospects than any “pre-launch”.Make them prove themselves by being around 2 years before you commit your time & money to that business.

We Appreciate You

Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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Posted in MLM Sponsoring system, MLM Company leadership, MLM Business Models, Choosing a MLM company | No Comments
October 9th, 2006

Marketing Principle #1 Is Critical

By Michael Dlouhy

Business models drive the behavior in the field. You cannot change the model. You can only work with it.

Some companies have a business model of very high-priced products which could never be sold to the public on product merit alone. The only way they can be sold is as a money-making opportunity. THAT business model creates an atmosphere of “recruit, recruit, recruit.” And you’re setting yourself up for massive failure.

Think about this. Marketing Principle #1 anywhere in the world is that a business sells products or services for a profit. If your business can’t do that, and you only earn profits by recruiting people … who recruit people who recruit people who recruit people … THAT is not normal! THAT is absolutely not sound marketing. THAT will end up getting the attention of the feds.

Companies that only recruit instead of retailing products or services usually have a very good reason. Which is, their products or services are way over-priced, so no one could ever actually sell them. Don’t put yourself at that competitive disadvantage.

We Appreciate You

Michael & Linda Dlouhy
Call 1-352-799-8779 (anytime)
Get my FREE ebook: Success In 10 Steps
“Be A Mentor With A Servant’s Heart!”

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